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  • Gender Differences in Technology and Innovation Management : Insights from Experimental Research
    Gender Differences in Technology and Innovation Management : Insights from Experimental Research

    Even though the number of working women has steadily increased over the last few years, women are still significantly under-represented in STEM activities (i.e. mathematics, informatics, science and technology). In order to eliminate this under-representation, numerous education policies and corporate initiatives, particularly in the recent past, have been aimed at increasing women's enthusiasm for STEM activities and professions.According to the latest surveys, however, it is clear that these efforts have not yet led to the desired success.Compared to their male counterparts, women continue to do fewer STEM activities. One possible reason for this is that relatively little is yet known about the concrete impact of the above education policies on working with innovation and technology: What are the gender differences between women and men?Is it enough to recognize these differences, or should these differences ideally not only be recognized, but also treated appropriately or even encouraged? This anthology deals with current topics in technology and innovation management against the background of these and other gender-relevant aspects.Empirical analyses and experiments in collaboration with companies from various sectors provide a sound scientific basis on which new results and findings are presented: How do women and men deal with creativity and competition?How are technologies applied and how can differences in access to technology be deduced? Answers to these and other questions help decision-makers in politics and business to proactively use the differences between women and men to motivate women to work in the STEM field and to strengthen them by acknowledging existing differences.

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  • Higher Education Leadership : Pathways and Insights
    Higher Education Leadership : Pathways and Insights

    Higher education today is facing profound and unprecedented changes to which leaders must respond effectively.Offering a unique insider view of higher education, Ferris and Waldron skillfully showcase expert leadership, providing a rich and meaningful understanding of higher education leadership from across the nexus of existential, philosophical and practical concerns.Including pathways, insights and strategies developed from well-designed ethnographic research, this book incorporates twenty interviews with experienced leaders at a range of four year and doctoral granting institutions across the United States.The authors utilize phenomenological analysis to reveal nuanced elements of leadership that can help higher education leaders navigate challenges and opportunities, and respond skillfully even to the unforeseen challenges such as the Covid-19 pandemic.Bringing together a rich body of reflections, insights and experience from seasoned leaders across a wide range of applied scenarios and contexts, this book serves as a must-have reference for established and aspiring leaders who find themselves navigating new paths and challenges.

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  • Mastering Project Leadership : Insights from the Research
    Mastering Project Leadership : Insights from the Research

    This is a collection of essays from key researchers in the field of project management who describe what they feel are the most impactful findings from research.In the challenging and competitive world of project management, project managers need all the insight they can get.Leading researchers share what they believe are the most important findings from the research being done today.These cover pressing topics confronting project managers, including hybrid methodologies, schedule overruns, schedule estimation, project efficiency, and managing local stakeholders.Highlights include the following:Jeff Pinto and Kate Davis explore the “Normalization of Deviance” (NoD) phenomenon within various organizational settings, focusing on projects.NoD involves the gradual acceptance of deviant practices, diverging from established norms, and often leading to detrimental outcomes. Francesco Di Maddaloni investigates how local communities’ stakeholders are perceived, identified, and categorized by project managers in major public infrastructure and construction projects (MPIC).His chapter helps project managers to have a better understanding of a more inclusive and holistic approach to engage with a broader range of stakeholders. Lavagnon Ika, Peter Love, and Jeff Pinto suggest that error and bias combine to exact a toll on major projects, offer theoretical insights, and outline practical recommendations for project managers. Jonas Söderlund offers managerial guidelines for leveraging deadlines as powerful tools for generating project success. Pedro M. Serrador looks at empirical studies that link planning quality to project success, emphasizing its importance.He also discusses the downsides of excessive planning, particularly in dynamic environments and research and development projects.

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  • Basic Marketing Research : Customer Insights and Managerial Action
    Basic Marketing Research : Customer Insights and Managerial Action

    In Brown/Suter/Churchill's BASIC MARKETING RESEARCH, 10th Edition, you will learn how to convert marketplace data into actionable marketing information using the two dominant approaches, behavioral data that exists and customer insights gathered for a specific purpose, and how interactions in the research process give managers and researchers confidence in the result.BASIC MARKETING RESEARCH's easy-to-read writing style helps you see the research process from the perspectives of researchers who gather information and marketing managers who use it and helps you apply your market research skills in experiential learning activities.

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  • What are insights?

    Insights are deep understandings or perceptions gained through the analysis of information or data. They provide valuable knowledge or understanding that can lead to new perspectives, ideas, or solutions. Insights often result from connecting dots, identifying patterns, or uncovering hidden relationships within the information. They can help individuals or organizations make informed decisions, solve problems, or improve processes.

  • Have you overlooked valuable insights?

    As an AI, I don't have the ability to overlook insights, as I am programmed to analyze and process information in a systematic and thorough manner. However, humans may sometimes overlook valuable insights due to biases, preconceived notions, or lack of attention to detail. It's important to remain open-minded and receptive to new information in order to avoid missing out on valuable insights. Regularly seeking feedback and diverse perspectives can also help in uncovering overlooked insights.

  • How do I deactivate Instagram Insights?

    To deactivate Instagram Insights, you can go to your Instagram business account settings and navigate to the "Privacy and Security" section. From there, you can select "Account Data" and then "View Account Data." Under the "Account Activity" section, you can toggle off the option for "Instagram Insights." This will deactivate the Insights feature and stop Instagram from collecting data for analytics and insights on your account. Keep in mind that deactivating Insights will also remove access to valuable data and analytics for your account.

  • Why does Instagram crash in the insights?

    Instagram may crash in the insights section due to various reasons such as a poor internet connection, outdated app version, or a glitch in the Instagram server. The large amount of data being processed in the insights section can also sometimes overwhelm the app, leading to crashes. It is recommended to ensure that the app is updated, the internet connection is stable, and to try clearing the app cache or restarting the device if Instagram continues to crash in the insights.

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  • The Consumer Insights Handbook : Unlocking Audience Research Methods
    The Consumer Insights Handbook : Unlocking Audience Research Methods

    At its core, consumer insights research is fun. Fast-paced, creative, and exciting, working in this field means constant interaction and engagement with people, concepts, and ideas.Consumer insights researchers get to spend their days partnering with clients to solve complex and knotty problems across all mass communication industries, including film, television, digital, advertising, and public relations.They do deep dives to understand the perceptions and perspectives of target audiences using a wide range of approaches and methods.On every project, hours are spent playing with data and ideas, coming up with creative and innovative ways to approach problems and uncover the insights that will lead to effective audience engagement.This work is dynamic and intellectually challenging, celebrating innovative approaches that lead to unique explanations of—and solutions for—important problems.It also is essential to success: Whether you are working on a media product or a strategic communication campaign, successfully reaching your audience and meeting your objectives requires good research. Unfortunately, this is not what our undergraduate students currently experience when using the existing crop of research methods textbooks.Even though journalism, media, applied communication, advertising, and public relations programs typically offer—and often require—at least a foundational research methods course, most undergraduate students do not leave those courses with an accurate understanding of what this field actually entails.Typically written with an emphasis on academic research, those books often are intended for those who plan to follow a very specific path—conduct scholarly research, primarily using quantitative methods.The scientific method dominates this perspective, and students are taught to prioritize the concepts and conditions central to academic research.While useful for those who are interested in continuing for graduate degrees, these textbooks do not adequately represent the world of—or prepare students for—the realities of consumer insights research.This book represents a much-needed alternative. This textbook flips the typical model presented in mass communication research textbooks.In these books, audiences often are primarily framed almost exclusively as participants—presented as a means to generate data.Instead, as students will learn through this text, data should be used to understand people as thoughtful, deliberative audiences.As such, research should be done with the goal of better understanding target audiences in a meaningful way.With this orientation in mind, these insight-driven research projects allow media practitioners and strategic communication professionals to tap into audiences’ wants, needs, and desires through messaging and products designed to resonate. This textbook is born of necessity. I have taught undergraduate students in advertising, media production, and public relations research methods courses since 2007.In the ensuing years, I have spent every conference scouring the book publisher’s displays, trying desperately to find a book that would do what I needed: accurately reflect the joy and excitement of consumer insights research.I wanted something that would prepare my students for what jobs really look like in this field, while also offering tips on how to do the fast-paced, low-cost research that can be conducted over the course of a semester to give students a “real-world” perspective on how to uncover, interpret, and apply consumer insights. Guided by both my own experience in the field as well as interviews and recommendations with current practitioners on the client, boutique, and agency sides, this book will offer students an accessible, thorough, and compelling perspective on how to plan for and complete a consumer insights research project from the initial request for proposal (RFP) to the final presentation of findings. Features:Each chapter will include:a guide for how to conduct in-class research quotes and recommendations from experts in the field (including representatives from research and insights boutiques; advertising agencies and PR firms; and a wide range of industries (media, consumer packaged goods, travel, finance, etc.)case studies & real world examples

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  • Informed Learning Applications : Insights from Research and Practice
    Informed Learning Applications : Insights from Research and Practice

    Informed Learning Applications: Insights from Research and Practice is the latest volume of rigorous research in the Advances in Librarianship series.Edited by experienced librarian Kim L. Ranger, the eight contributions to this volume describe various practices using and extending Christine Bruce's informed learning theory from a range of educational spaces, from schools to universities. Chen and Chen address integrated information literacy instruction in Taiwanese elementary schools by joining the Big6 model, inquiry-based learning, and Bruce's Six Frames.Woods and Cummins apply universal design in teaching first-year university students about the research process within the discipline of documentary filmmaking using library guides.Tucker blends informed learning with Meyer and Land's threshold concepts to redesign master's courses and uses information experience to assess students' transformed learning experiences and relationships with information.Leek and Brown train university speech center peer tutors and recommend revising public speaking communication curricula.Ranger creates a model of relational liaising by applying Bakhtinian leadership principles to academic librarianship and gives examples that combine informed learning and scholarly communication.Fundator and Maybee transform the role of librarians in higher education to "informed learning developers." Cunningham uses blended models that represents stakeholders' information literacy conceptions and perceptions of their information context to promote learning in an international school community.Whitworth and Webster observe postgraduate students as they negotiate power and authority through resistance in their online communication practices. Informed Learning Applications focuses on integrating approaches to learning, featuring librarian praxis and collaboration with disciplinary instructors.It is the ideal read for academic librarians and researchers looking to explore how to facilitate learning.

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  • Learning Foreign Languages in Primary School : Research Insights
    Learning Foreign Languages in Primary School : Research Insights

    This book presents research on the learning of foreign languages by children aged 6-12 years old in primary school settings.The collection provides a significant and important contribution to this often overlooked domain and aims to provide research-based evidence that might help to inform and develop pedagogical practice.Topics covered in the chapters include the influence of learner characteristics on word retrieval; explicit second language learning and language awareness; meaning construction; narrative oral development; conversational interaction and how it relates to individual variables; first language use; feedback on written production; intercultural awareness raising and feedback on diagnostic assessment.It will be of interest to undergraduate and graduate students, researchers, teachers and stakeholders who are interested in research on how children learn a second language at primary school.

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  • Writing, Imitation, and Performance : Insights from Neuroscience Research
    Writing, Imitation, and Performance : Insights from Neuroscience Research

    This book reconsiders imitation as a valuable pedagogical approach in Writing Studies.Countering concerns about product-oriented teaching, formulaic writing, paternalistic or elitist pedagogy, and plagiarism, the book maintains that the use of imitation can offer a writer greater insight and help to develop a clear writerly identity. Positing that writers often use imitation as a step toward developing new directions, structures, and styles, and that this imitation is indeed a form of performance, the author explores the neuropsychological aspect of imitation to show how it is a valid form of writing instruction.She explains how learning, experience, and role playing are manifested in the brain and influence one’s sense of self, one’s identity.The book emphasizes that imitation can provide students with opportunities to perform habitually as writers, readers, and critical thinkers, enabling them to develop new understandings and confidence in their ability to improve.It also includes suggestions for classroom application, written by Craig A.Meyer. This book offers important insights for scholars and teachers of writing and composition, education, and communication studies.

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  • Why does Instagram crash when accessing insights?

    Instagram may crash when accessing insights due to a variety of reasons, including technical issues with the app, a poor internet connection, or a bug in the app's code. Additionally, a large amount of data being processed at once, such as when accessing insights for a popular account, can also cause the app to crash. It's important to ensure that the app is updated to the latest version and that the device has a stable internet connection to minimize the risk of crashing when accessing insights on Instagram.

  • How can one gain or acquire insights?

    One can gain insights by actively seeking out new information, perspectives, and experiences. This can be done through reading books, engaging in discussions with others, attending workshops or seminars, and reflecting on personal experiences. It is also important to approach situations with an open mind and a willingness to learn from both successes and failures. By continuously seeking to expand one's knowledge and understanding, insights can be gained that lead to personal growth and development.

  • What is the personality test Insights MDI?

    Insights MDI is a personality test that measures an individual's preferences and behaviors in various situations. It is based on the Myers-Briggs Type Indicator (MBTI) and provides insights into how people perceive the world, make decisions, and interact with others. The test categorizes individuals into different personality types, each with its own set of characteristics and tendencies. Insights MDI is often used in professional settings to improve communication, teamwork, and leadership skills.

  • What insights can I gain through astrology?

    Astrology can provide insights into your personality traits, strengths, weaknesses, and potential challenges you may face in life. By analyzing your birth chart, you can gain a deeper understanding of your motivations, relationships, and life purpose. Astrology can also offer guidance on how to navigate certain periods of your life and make decisions that align with your cosmic blueprint. Ultimately, astrology can help you gain self-awareness and a sense of direction in your journey towards personal growth and fulfillment.

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